{"id":21955,"date":"2015-11-19T20:22:44","date_gmt":"2015-11-19T20:22:44","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/2015\/11\/19\/jalan-pintas-mahasiswa-mb-pahami-branding-3\/"},"modified":"2015-11-19T20:22:44","modified_gmt":"2015-11-19T20:22:44","slug":"jalan-pintas-mahasiswa-mb-pahami-branding-3","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding-3\/","title":{"rendered":"Jalan Pintas Mahasiswa MB Pahami Branding"},"content":{"rendered":"<p>Kuliah tamu yang menghadirkan seorang <em>Branding Designer<\/em> profesional Eko Sumargo ST ini sengaja diberikan kepada mahasiswa MB semester tiga. Selain memberikan pemahaman yang baik perihal <em>branding<\/em>, acara ini juga menunjang mahasiswa MB untuk mendalami mata kuliah <em>Business Creation Project<\/em> (BCP).<\/p>\n<p>Dalam pemaparannya, Eko menunjukkan bagaimana sebuah <em>brand<\/em> memiliki kekuatan yang sangat besar. Ia menampilkan <em>brand<\/em>sebuah perusahaan yang mampu menyewakan ratusan apartemen dalam kurun waktu tiga jam. &quot;Ya tinggal kalikan saja omzetnya, sekitar Rp 40 miliar masuk kantong perusahaan dalam tiga jam. Hal ini hanya dikarenakan <em>branding<\/em> yang sangat kuat,&quot; paparnya.<\/p>\n<p>Bahkan menurut keterangan Eko, apartemen tersebut masih dalam bentuk tanah namun orang sudah bersedia membayar uang muka untuk pembangunannya. Tak hanya itu, pria kelahiran Denpasar ini juga menampilkan hasil karya perusahaannya yang menyulap sebuah <em>brand<\/em> salah satu klinik di Surabaya menjadi lebih kekinian dan elegan.<\/div>\n<div><\/div>\n<div>Dikatakannya, klinik tersebut merevitalisasi segala hal yang berkaitan dengan <em>branding<\/em> mulai dari tempat hingga kartu nama perusahaan. &quot;<em>Brand <\/em>bukan sekedar logo dan nama, tapi merupakan totalitas dari produk, layanan, persepesi dan semua atribut yang terkait dengan perusahaan,&quot; tutur Alumni Teknik Industri ITS ini.<\/div>\n<div><\/div>\n<div>Acara ini dipersiapkan dengan sangat matang oleh mahasiswa MB. Hal ini dibuktikan dengan dipajangnya produk-produk kreatif milik mahasiswa yang sedang menjalani mata kuliah BCP. Bahkan juga ada konsultasi gratis.<\/p>\n<p>Bahkan, Eko juga menyempatkan diri untuk memberikan koreksi pada tiap-tiap produk yang dipajang. Pria yang juga bekerja sebagai <em>Marketing Consultant<\/em> ini bahkan meminta peserta untuk tidak meremehkan dalam pemberian kategori produk ini. &quot;Sebisa mungkin pembeli dapat memberi kesan positif ketika pertama kali melihat produk,&quot; ungkapnya serius.<\/div>\n<div><\/div>\n<div>Kuliah tamu yang diadakan di Gedung Teknik Industri Baru ini berlangsung pukul 12.30 hingga pukul 15.00. Namun karena antusias yang tinggi dari mahasiswa MB, pria yang memiliki hobi fotografi ini bersedia memberikan waktu tambahan sekitar setengah jam. (n3\/pus)\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hingga saat ini <em>branding <\/em>selalu menjadi aspek yang sangat penting bagi perkembangan setiap perusahaan. Hal inilah yang melatarbelakangi Jurusan Manajemen Bisnis (MB) ITS dalam mengadakan kuliah tamu bertajuk <em>Building A Successful Brand for Small Business, <\/em>Kamis (19\/11).<\/p>\n","protected":false},"author":1,"featured_media":21956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-21955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jalan Pintas Mahasiswa MB Pahami Branding - ITS News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jalan Pintas Mahasiswa MB Pahami Branding - ITS News\" \/>\n<meta property=\"og:description\" content=\"Hingga saat ini branding selalu menjadi aspek yang sangat penting bagi perkembangan setiap perusahaan. Hal inilah yang melatarbelakangi Jurusan Manajemen Bisnis (MB) ITS dalam mengadakan kuliah tamu bertajuk Building A Successful Brand for Small Business, Kamis (19\/11).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding-3\/\" \/>\n<meta property=\"og:site_name\" content=\"ITS News\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-19T20:22:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2017\/11\/15749.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dadang ITS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dadang ITS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding-3\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding-3\/\"},\"author\":{\"name\":\"Dadang ITS\",\"@id\":\"https:\/\/www.its.ac.id\/news\/#\/schema\/person\/30d3fdc35e7f8f31c41abfd28db2eeb9\"},\"headline\":\"Jalan Pintas Mahasiswa MB Pahami Branding\",\"datePublished\":\"2015-11-19T20:22:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding-3\/\"},\"wordCount\":301,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding-3\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2017\/11\/15749.jpeg\",\"articleSection\":[\"Berita Utama\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding-3\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding-3\/\",\"url\":\"https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding-3\/\",\"name\":\"Jalan Pintas Mahasiswa MB Pahami Branding - ITS News\",\"isPartOf\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding-3\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding-3\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2017\/11\/15749.jpeg\",\"datePublished\":\"2015-11-19T20:22:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding-3\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding-3\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding-3\/#primaryimage\",\"url\":\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2017\/11\/15749.jpeg\",\"contentUrl\":\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2017\/11\/15749.jpeg\",\"width\":540,\"height\":405},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding-3\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.its.ac.id\/news\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jalan Pintas Mahasiswa MB Pahami Branding\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.its.ac.id\/news\/#website\",\"url\":\"https:\/\/www.its.ac.id\/news\/\",\"name\":\"ITS News\",\"description\":\"Institut Teknologi Sepuluh Nopember\",\"publisher\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.its.ac.id\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.its.ac.id\/news\/#organization\",\"name\":\"ITS News\",\"url\":\"https:\/\/www.its.ac.id\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.its.ac.id\/news\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2026\/01\/LOGO-ITS.svg\",\"contentUrl\":\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2026\/01\/LOGO-ITS.svg\",\"width\":98,\"height\":56,\"caption\":\"ITS News\"},\"image\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.its.ac.id\/news\/#\/schema\/person\/30d3fdc35e7f8f31c41abfd28db2eeb9\",\"name\":\"Dadang ITS\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.its.ac.id\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5c2c42565b0c1e5c1707526aec338a8711f052dbed405d0e0267cfacb2ef8e2a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5c2c42565b0c1e5c1707526aec338a8711f052dbed405d0e0267cfacb2ef8e2a?s=96&d=mm&r=g\",\"caption\":\"Dadang ITS\"},\"url\":\"https:\/\/www.its.ac.id\/news\/author\/root\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jalan Pintas Mahasiswa MB Pahami Branding - ITS News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding-3\/","og_locale":"en_US","og_type":"article","og_title":"Jalan Pintas Mahasiswa MB Pahami Branding - ITS News","og_description":"Hingga saat ini branding selalu menjadi aspek yang sangat penting bagi perkembangan setiap perusahaan. Hal inilah yang melatarbelakangi Jurusan Manajemen Bisnis (MB) ITS dalam mengadakan kuliah tamu bertajuk Building A Successful Brand for Small Business, Kamis (19\/11).","og_url":"https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding-3\/","og_site_name":"ITS News","article_published_time":"2015-11-19T20:22:44+00:00","og_image":[{"width":540,"height":405,"url":"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2017\/11\/15749.jpeg","type":"image\/jpeg"}],"author":"Dadang ITS","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dadang ITS","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding-3\/#article","isPartOf":{"@id":"https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding-3\/"},"author":{"name":"Dadang ITS","@id":"https:\/\/www.its.ac.id\/news\/#\/schema\/person\/30d3fdc35e7f8f31c41abfd28db2eeb9"},"headline":"Jalan Pintas Mahasiswa MB Pahami Branding","datePublished":"2015-11-19T20:22:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding-3\/"},"wordCount":301,"commentCount":0,"publisher":{"@id":"https:\/\/www.its.ac.id\/news\/#organization"},"image":{"@id":"https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding-3\/#primaryimage"},"thumbnailUrl":"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2017\/11\/15749.jpeg","articleSection":["Berita Utama"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding-3\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding-3\/","url":"https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding-3\/","name":"Jalan Pintas Mahasiswa MB Pahami Branding - ITS News","isPartOf":{"@id":"https:\/\/www.its.ac.id\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding-3\/#primaryimage"},"image":{"@id":"https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding-3\/#primaryimage"},"thumbnailUrl":"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2017\/11\/15749.jpeg","datePublished":"2015-11-19T20:22:44+00:00","breadcrumb":{"@id":"https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding-3\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding-3\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding-3\/#primaryimage","url":"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2017\/11\/15749.jpeg","contentUrl":"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2017\/11\/15749.jpeg","width":540,"height":405},{"@type":"BreadcrumbList","@id":"https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding-3\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.its.ac.id\/news\/en\/"},{"@type":"ListItem","position":2,"name":"Jalan Pintas Mahasiswa MB Pahami Branding"}]},{"@type":"WebSite","@id":"https:\/\/www.its.ac.id\/news\/#website","url":"https:\/\/www.its.ac.id\/news\/","name":"ITS News","description":"Institut Teknologi Sepuluh Nopember","publisher":{"@id":"https:\/\/www.its.ac.id\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.its.ac.id\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.its.ac.id\/news\/#organization","name":"ITS News","url":"https:\/\/www.its.ac.id\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.its.ac.id\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2026\/01\/LOGO-ITS.svg","contentUrl":"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2026\/01\/LOGO-ITS.svg","width":98,"height":56,"caption":"ITS News"},"image":{"@id":"https:\/\/www.its.ac.id\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.its.ac.id\/news\/#\/schema\/person\/30d3fdc35e7f8f31c41abfd28db2eeb9","name":"Dadang ITS","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.its.ac.id\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5c2c42565b0c1e5c1707526aec338a8711f052dbed405d0e0267cfacb2ef8e2a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5c2c42565b0c1e5c1707526aec338a8711f052dbed405d0e0267cfacb2ef8e2a?s=96&d=mm&r=g","caption":"Dadang ITS"},"url":"https:\/\/www.its.ac.id\/news\/author\/root\/"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.its.ac.id\/news\/wp-json\/wp\/v2\/posts\/21955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.its.ac.id\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.its.ac.id\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.its.ac.id\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.its.ac.id\/news\/wp-json\/wp\/v2\/comments?post=21955"}],"version-history":[{"count":0,"href":"https:\/\/www.its.ac.id\/news\/wp-json\/wp\/v2\/posts\/21955\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.its.ac.id\/news\/wp-json\/wp\/v2\/media\/21956"}],"wp:attachment":[{"href":"https:\/\/www.its.ac.id\/news\/wp-json\/wp\/v2\/media?parent=21955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.its.ac.id\/news\/wp-json\/wp\/v2\/categories?post=21955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.its.ac.id\/news\/wp-json\/wp\/v2\/tags?post=21955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}