{"id":21944,"date":"2015-11-19T02:17:05","date_gmt":"2015-11-19T02:17:05","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/2015\/11\/19\/jalan-pintas-mahasiswa-mb-pahami-branding\/"},"modified":"2015-11-19T02:17:05","modified_gmt":"2015-11-19T02:17:05","slug":"jalan-pintas-mahasiswa-mb-pahami-branding","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding\/","title":{"rendered":"Jalan Pintas Mahasiswa MB Pahami Branding"},"content":{"rendered":"<p>Kuliah tamu yang bertajuk <em>Building A Successful Brand for Small Business<\/em> ini sengaja diberikan kepada mahasiswa MB yang saat ini menginjak semester tiga. Selain memberikan pemahaman yang baik perihal <em>Branding<\/em>, acara ini bertujuan untuk memberi inspirasi kepada mahasiswa MB pada mata kuliah <em>Business Creation Project<\/em> (BCP). &quot;<em>Branding<\/em> merupakan sesuatu yang sangat penting peranannya di era <em>social media<\/em> ini. Oleh karena itu, saya memohon agar kalian benar-benar memanfaatkan kesempatan yang langka ini,&quot; ujar Dr Imam Baihaqi ST MSc selaku kepala jurusan ketika memberi sambutan.<\/p>\n<div><\/div>\n<div>Acara ini dipersiapkan dengan sangat matang oleh mahasiswa MB. Hal ini dibuktikan dengan dipajangnya produk-produk kreatif milik mahasiswa yang sedang menjalani mata kuliah BCP. Konsultasi gratispun didapatkan oleh mereka, pria yang juga bekerja sebagai <em>Marketing Consultant<\/em> ini memberikan koreksi pada tiap-tiap produk yang dipajang. Intinya, Eko meminta untuk tidak meremehkan dalam pemberian kategori produk dan sebisa mungkin pembeli dapat memberi kesan positif ketika pertama kali melihat produk.<\/div>\n<div><\/div>\n<div>Di lain kesempatan, beliau menunjukkan bagaimana sebuah <em>brand<\/em> memiliki kekuatan yang sangat besar. Pria ini menampilkan <em>brand<\/em> sebuah perusahaan yang mampu menyewakan ratusan apartemen dalam kurun waktu tiga jam. &quot;Ya tinggal kalikan saja omzetnya, sekitar 40 miliar rupiah masuk kantong perusahaan dalam tiga jam. Hal ini hanya dikarenakan <em>branding<\/em> yang sangat kuat,&quot; papar pria kelahiran Denpasar ini. Bahkan menurut keterangannya, apartemen tersebut masih dalam bentuk tanah namun orang bersedia membayar uang muka untuk pembangunannya.<\/div>\n<div><\/div>\n<div>Beliau juga menampilkan hasil karya perusahaannya yang menyulap sebuah <em>brand<\/em> salah satu klinik di Surabaya menjadi lebih kekinian dan elegan. Setelah berkonsultasi dengannya, klinik tersebut merevitalisasi segala hal yang berkaitan dengan <em>branding<\/em> dari mulai tempat hingga kartu nama perusahaan. &quot;Jadi <em>brand<\/em> bukan sekedar logo dan nama, tapi merupakan totalitas dari produk, layanan, persepesi dan semua atribut yang terkait dengan perusahaan,&quot; papar Alumni Teknik Industri ITS ini.<\/div>\n<div><\/div>\n<div>Kuliah tamu yang diadakan di Gedung Baru Teknik Industri ini berlangsung pukul 12.30-15.00. Namun karena antusias yang tinggi dari mahasiswa MB, pria yang memiliki hobi fotografi ini bersedia memberikan waktu tambahan sekitar setengah jam. Aneka produk kreatif dari mahasiswa MB sendiri bisa dicicipi pada acara <em>KWU Fair 2015<\/em> yang dilaksanakan Sabtu (21\/11) pukul 18.30 mendatang. (n3)<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Untuk mengikuti pelatihan atau seminar <em>branding<\/em> pada umumnya orang akan menghabiskan ratusan ribu hingga jutaan rupiah. Namun hal ini dapat dihindari oleh mahasiswa Manajemen Bisnis Institut Teknologi Sepuluh Nopember (MB ITS) yang mengikuti kuliah tamu bersama Eko Sumargo ST selaku Branding Designer profesional pada Kamis (19\/11).<\/p>\n","protected":false},"author":1,"featured_media":21945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-21944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jalan Pintas Mahasiswa MB Pahami Branding - ITS News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/jalan-pintas-mahasiswa-mb-pahami-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jalan Pintas Mahasiswa MB Pahami Branding - ITS News\" \/>\n<meta property=\"og:description\" content=\"Untuk mengikuti pelatihan atau seminar branding pada umumnya orang akan menghabiskan ratusan ribu hingga jutaan rupiah. 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