{"id":20404,"date":"2015-03-12T16:25:24","date_gmt":"2015-03-12T16:25:24","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/2015\/03\/12\/filosofi-kopi-bongkar-branding-kopi-indonesia\/"},"modified":"2015-03-12T16:25:24","modified_gmt":"2015-03-12T16:25:24","slug":"filosofi-kopi-bongkar-branding-kopi-indonesia","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/filosofi-kopi-bongkar-branding-kopi-indonesia\/","title":{"rendered":"Filosofi Kopi, Bongkar Branding Kopi Indonesia"},"content":{"rendered":"<p>Filosopi Kopi merupakan cerita dua sahabat penikmat kopi yakni Ben yang diperankan Chico Jericho dan Jody oleh aktor kawakan Rio Dewanto. Berbeda dengan film kebanyakan, diakui Angga film ini membawa sesuatu yang bukan sekadar film. &quot;Kami ingin melakukan <em>branding <\/em>kopi Indonesia sekaligus menjelaskan makna filosopi kopi itu sendiri,&quot; jelasnya.<\/p>\n<p><em>Branding <\/em>yang dimaksud berupa peluncuran produk-produk lain bermerek serupa seperti pembukaan kedai-kedai kopi yang tersebar di beberapa kota besar di Indonesia. Selain itu, akan ada pula penjualan <em>merchandise<\/em>, aplikasi, dan penyiaran serial TV Filosofi Kopi. Lebih lanjut, menurutnya, dengan konsep artisan <em>branding<\/em>-nya akan ditekankan pada kualitas kopi, penyajian, bahkan <em>back end <\/em>hubungan dengan para petani.<\/p>\n<p>Rio Dewanto yang turut hadir mengatakan, kopi Indonesia adalah kopi dengan kualitas terbaik ketiga di dunia. Sehingga, lanjutnya, keberadaan <em>brand <\/em>kopi asing yang menginvasi pasar Indonesia sedikit banyak menyulitkan komoditas kopi Indonesia. &quot;Terkhusus petani kopi, lewat<em> branding <\/em>Filosofi Kopi ini harapannya akan lebih baik pasar dagang kopi Indonesia,&quot; ujarnya.<\/p>\n<p>Di akhir, Angga juga menerangkan bukan sebuah keharusan bagi mahasiswa untuk menonton film ini. Yang terpenting adalah pesan yang ingin disampaikan Filosofi Kopi bisa dimengerti orang kebanyakan. &quot;Tidak selamanya Indonesia harus berpangku pada <em>brand <\/em>asing,&quot; tegas Angga. Bermodalkan film sebagai media <em>branding<\/em>, ia berharap semua pihak dapat turut serta mengangkat kekayaan kopi Indonesia untuk bersaing dengan <em>brand <\/em>luar. (owi\/man)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pasar perfilman Indonesia akan kembali diramaikan oleh sebuah suguhan cerita adaptasi dari cerita pendek karya &quot;Dee&quot; Dewi Lestari. Disutradarai oleh Angga Dwimas Sasongko, film Filosopi Kopi ini &nbsp;tidak sebatas produk visual saja tetapi juga sebuah <em>brand<\/em>. Tak ayal, Angga dan kawan-kawan menggelar Filosofi Kopi The Movie Goes To Campus di kampus perjuangan, Rabu (11\/3).<\/p>\n","protected":false},"author":1,"featured_media":20405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-20404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Filosofi Kopi, Bongkar Branding Kopi Indonesia - ITS News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/filosofi-kopi-bongkar-branding-kopi-indonesia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Filosofi Kopi, Bongkar Branding Kopi Indonesia - ITS News\" \/>\n<meta property=\"og:description\" content=\"Pasar perfilman Indonesia akan kembali diramaikan oleh sebuah suguhan cerita adaptasi dari cerita pendek karya &quot;Dee&quot; Dewi Lestari. Disutradarai oleh Angga Dwimas Sasongko, film Filosopi Kopi ini &nbsp;tidak sebatas produk visual saja tetapi juga sebuah brand. Tak ayal, Angga dan kawan-kawan menggelar Filosofi Kopi The Movie Goes To Campus di kampus perjuangan, Rabu (11\/3).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.its.ac.id\/news\/filosofi-kopi-bongkar-branding-kopi-indonesia\/\" \/>\n<meta property=\"og:site_name\" content=\"ITS News\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-12T16:25:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2017\/11\/14818.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dadang ITS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dadang ITS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.its.ac.id\/news\/filosofi-kopi-bongkar-branding-kopi-indonesia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/filosofi-kopi-bongkar-branding-kopi-indonesia\/\"},\"author\":{\"name\":\"Dadang ITS\",\"@id\":\"https:\/\/www.its.ac.id\/news\/#\/schema\/person\/a5bf1eca01435c866c557a894d40b06a\"},\"headline\":\"Filosofi Kopi, Bongkar Branding Kopi Indonesia\",\"datePublished\":\"2015-03-12T16:25:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/filosofi-kopi-bongkar-branding-kopi-indonesia\/\"},\"wordCount\":225,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/filosofi-kopi-bongkar-branding-kopi-indonesia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2017\/11\/14818.jpeg\",\"articleSection\":[\"Berita Utama\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.its.ac.id\/news\/filosofi-kopi-bongkar-branding-kopi-indonesia\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.its.ac.id\/news\/filosofi-kopi-bongkar-branding-kopi-indonesia\/\",\"url\":\"https:\/\/www.its.ac.id\/news\/filosofi-kopi-bongkar-branding-kopi-indonesia\/\",\"name\":\"Filosofi Kopi, Bongkar Branding Kopi Indonesia - 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