{"id":19276,"date":"2014-09-30T07:28:53","date_gmt":"2014-09-30T07:28:53","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/2014\/09\/30\/pakar-pemasaran-bicara-mengenai-aec-2015\/"},"modified":"2014-09-30T07:28:53","modified_gmt":"2014-09-30T07:28:53","slug":"pakar-pemasaran-bicara-mengenai-aec-2015","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/pakar-pemasaran-bicara-mengenai-aec-2015\/","title":{"rendered":"Pakar Pemasaran Bicara Mengenai AEC 2015"},"content":{"rendered":"<p>&#8221;Indonesia itu <em>wow<\/em>,&#8221; ujar Hermawan mengawali seminarnya pagi itu. Dari kalimat tersebut, Hermawan menjelaskan bahwa ada tiga penunjang Indonesia layak disebut <em>wow<\/em>. Penunjang pertama pun dimulai dengan kalimat mengapa Indonesia <em>wow<\/em>?<\/p>\n<p>Hermawan pun menjawabnya, Indonesia adalah negara yang punya segala aspek seperti ekonomi, sosial, teknologi dan pasar yang bisa mumpuni. Sehingga, hal tersebut menjadi alasan mengapa Indonesia <em>wow<\/em>. <\/p>\n<p>Penekanan <em>branding<\/em> pun menjadi hal penting. Menurut Hermawan, <em>branding<\/em> terbaik adalah <em>branding<\/em> yang bersifat merakyat. Sebaliknya, menggembar-gemborkan diri sebagai branding yang terbaik membuat keinginan konsumen hilang.<\/p>\n<p>Sedangkan, penunjang kedua yaitu apa Indonesia <em>wow<\/em>? Indonesia <em>wow<\/em> adalah Indonesia yang mempunyai generasi&nbsp; kepemimpinan yang sesuai segmen. Jika peralihan generasi presiden Soekarno dan Soeharto terfokus pada produk apa yang bisa Indonesia hasilkan. Generasi kepemimpinan sekarang, menurutnya, harus terfokus pada semangat kemanusiaan.<\/p>\n<p>Menunjang hal tersebut, Hermawan menambahkan, pemasaran sepatutnya dimulai dengan strategi 4C yaitu<em> Change, Competitor, Company dan Customer<\/em>.&nbsp; &#8221;Keempat aspek tersebut pun tidak lengkap jika tidak ditambahkan 1C yaitu <em>Connector<\/em>,&#8221; imbuh Hermawan.<\/p>\n<p>Sementara, penunjang terakhir yaitu bagaimana pemasaran <em>wow<\/em>. Menurut Hermawan, untuk menghasilkan pemasaran <em>wow<\/em>, perilaku konsumen adalah hal pertama yang harus diperhatikan. Pemasaran <em>wow<\/em> adalah dimana pelanggan mengetahui produk kita lalu merasa tertarik dan bertanya sampai melakukan pembelian berulang.<\/p>\n<p>Hermawan pun turut berpesan untuk ITS, sebagai institusi yang menghasilkan orang berpendidikan sudah selayaknya ITS harus bersaing dengan negara Asia lainnya. Namun, imbuhnya, untuk mendukung hal tersebut keseimbangan antara aspek sosial dan humaniora, <em>engineering<\/em> dan bisnis harus berjalan. &#8221;Jadi selanjutnya ITS tidak hanya mencetak manusia berbasis teknik saja,&#8221; tandasnya. (van\/fin)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gelaran kedua Seminar Nasional Teknologi dan Perubahan Sosial (Semateksos) kali ini turut mengundang pembicara terkemuka. Salah satunya, Dr HC Hermawan Kartajaya. Pakar pemasaran dunia tersebut membicarakan keterkaitan Asean Economic Community (AEC) 2015 dengan atmosfer technopreneur yang ada di ITS, Selasa (30\/9).<\/p>\n","protected":false},"author":1,"featured_media":19277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-19276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pakar Pemasaran Bicara Mengenai AEC 2015 - ITS News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/pakar-pemasaran-bicara-mengenai-aec-2015\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pakar Pemasaran Bicara Mengenai AEC 2015 - ITS News\" \/>\n<meta property=\"og:description\" content=\"Gelaran kedua Seminar Nasional Teknologi dan Perubahan Sosial (Semateksos) kali ini turut mengundang pembicara terkemuka. 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