{"id":14562,"date":"2012-07-20T09:17:18","date_gmt":"2012-07-20T09:17:18","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/2012\/07\/20\/melek-media-lewat-sarasehan\/"},"modified":"2012-07-20T09:17:18","modified_gmt":"2012-07-20T09:17:18","slug":"melek-media-lewat-sarasehan","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/melek-media-lewat-sarasehan\/","title":{"rendered":"Melek Media Lewat Sarasehan"},"content":{"rendered":"<p>Peserta sarasehan beragam. Mulai dari ketua jurusan, kepala badan, dekan hingga pembantu rektor. Sarasehan yang bertajuk <em><span><span>Kiat-Kiat Mencitrakan ITS di Mata Publik<\/span><\/span><\/em> tersebut mengundang Staf Khusus Menteri Pendidikan dan Kebudayaan (Mendikbud) Bidang Komunikasi Media, Drs Sukemi sebagai pembicara.<\/p>\n<p>Dalam uraiannya, Sukemi menekankan bahwa ITS perlu melek media. Dikatakannya bahwa pemanfaatan media itu penting. Contohnya, memanfaatkan media untuk memberitakan ITS. Proses ini dikatakan berhasil diukur dengan jumlah informasi mengenai ITS yang dapat tampil di media nasional seperti koran. &#8221;Tentu informasi yang berkelas seperti prestasi, penelitian,&#8221; ujarnya.<\/p>\n<p>Guna mencapainya dibutuhkan pemahaman terhadap kualitas informasi yang disampaikan. Berita yang disampaikan harus menjual, menciptakan stimulus serta mudah diingat publik. Selain itu, dua dari nilai berita seperti kepentingan, kebesaran suatu berita, kebaruan, kedekatan, ketermukaan, dan <em>human interest<\/em> harus ada.<\/p>\n<p>Dalam upaya peningkatan citra, Sukemi menjelaskan bahwa pelayanan publik juga harus diperhatikan. Intinya, bagian humas harus senantiasa memberikan apa yang dibutuhkan publik. Contoh kecilnya mengenai <em>update<\/em> informasi. Hal ini dapat diwujudkan dalam bentuk rilis, majalah, <em>running text<\/em>, <em>twitter<\/em> bahkan <em>facebook<\/em>. &#8221;Saat ini, ITS sudah bagus dalam <em>update<\/em> <em>web<\/em>-nya,&#8221; ujar alumni ITS ini.<\/p>\n<p>Sementara itu, dalam memanfaatkan media, asas kecepatan adalah hal penting. Contohnya, kemenangan ITS menang di <em>Shell Eco Marathon<\/em>. &#8221;Jam berapa pun, harusnya bisa langsung tampil, minimal <em>running text<\/em> di televisi,&#8221; lanjutnya. Tidak hanya itu, jejaring yang kuat dan pemberdayaan sumber daya manusia juga diperlukan. (ran\/fi)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tidak dapat dipungkiri, bahwa saat ini media menjadi salah satu cara ampuh untuk meningkatkan citra diri. Bukan hanya citra secara individu tetapi juga kelompok bahkan institusi. Oleh karena itu, guna mempelajarinya lebih lanjut, ITS melalui Badan Koordinasi, Pengendalian dan Komunikasi Program (BKPKP) menggelar sarasehan media, Jum&#8217;at (20\/7).<br \/>\n<a href=&quot;http:\/\/youtu.be\/jKS2lJTT-Uw&quot;><img width=&quot;16&quot; height=&quot;13&quot; src=&quot;https:\/\/www.its.ac.id\/pengumuman\/video.jpg&quot; \/><\/a><\/p>\n","protected":false},"author":1,"featured_media":14563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-14562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Melek Media Lewat Sarasehan - ITS News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/melek-media-lewat-sarasehan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Melek Media Lewat Sarasehan - ITS News\" \/>\n<meta property=\"og:description\" content=\"Tidak dapat dipungkiri, bahwa saat ini media menjadi salah satu cara ampuh untuk meningkatkan citra diri. 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