{"id":14120,"date":"2012-06-09T16:25:55","date_gmt":"2012-06-09T16:25:55","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/2012\/06\/09\/thomas-weeks-ilmuan-bisa-jadi-entrepreneur\/"},"modified":"2012-06-09T16:25:55","modified_gmt":"2012-06-09T16:25:55","slug":"thomas-weeks-ilmuan-bisa-jadi-entrepreneur","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/thomas-weeks-ilmuan-bisa-jadi-entrepreneur\/","title":{"rendered":"Thomas Weeks: Ilmuan Bisa Jadi Entrepreneur"},"content":{"rendered":"<p>Menurut pria yang akrab disapa Tom ini, semua orang bisa menjadi <em>entrepreneur. <\/em>Tidak terkecuali seorang ilmuan. &#8221;<em>Entrepreneur<\/em> itu karakter. Yaitu mereka yang berani menghadapi risiko,&#8221; ungkap Tom di awal pembukaan seminar. <\/p>\n<p>Tom mengatakan bahwa ilmuan di perguruan tinggi punya peluang besar untuk berbisnis dengan dunia industri. Salah satu caranya yaitu dengan menciptakan inovasi produk yang dapat diproduksi massal di masyarakat. Hasil royalti dari riset ilmuan tersebut nantinya dapat dimanfaatkan untuk penelitian di perguruan tinggi itu sendiri. &#8221;Banyak universitas di Amerika yang menggunakan konsep kerjasama penelitian seperti ini. Hasilnya dimanfaatkan untuk kepentingan riset universitas,&#8221; terang Tom.<\/p>\n<p>Pria yang hadir dengan kostum batik ini kemudian memaparkan sepak terjang <em>entrepreneur <\/em>di USA. Dengan gaya bicaranya yang santai, Tom mencontohkan satu pengusaha yang gugur di persaingan industri karena gagal menghadapi persaingan pasar. &#8221;Pintar-pintarlah membaca peluang perkembangan teknologi pasar, kalau tidak kalian bisa gugur seperti industri kamera konvensional,&#8221; kata Tom. <\/p>\n<p>Namun hal yang tidak kalah penting di dunia <em>entrepreneur <\/em>adalah memahami integrasi antar bidang. &#8221;Integrasi keilmuan akan membuat anda mengerti permasalahan berbagai bidang, dari situ kita bisa paham arti <em>understanding market,<\/em>&#8221; tandas Tom. <\/p>\n<p>Tak sampai di situ, Tom juga berbagi ragam kisah ilmuan dan <em>entrepreneur <\/em>di USA yang sukses membangun bisnis. Tom mengambil contoh kisah perusahaan besar komputer USA, <em>Apple<\/em>. Perusahan ini bisa maju karena kelihaian mereka membaca kebutuhan konsumen. &#8221;Seperti kata Steve Jobs, orang tidak tau apa yang mereka butuhkan sampai kita menunjukkan pada mereka dan lahirlah produk <em>Apple<\/em>,&#8221; cerita Tom. <\/p>\n<p>Kemampuan membaca peluang dan permintaan pasar menurut Tom menjadi hal yang wajib dimiliki oleh setiap <em>entrepreneur<\/em>. Mereka yang gagal membaca peluang ini akan tersingkir dari pasar. Sensitifitas memahami perkembangan pasar ini dapat dilakukan dengan cara membuat inovasi teknologi. &#8221;Inovasi dan kreativitas menjadi salah satu kunci setiap pengusaha untuk bertahan di tengah persaingan,&#8221; pesan Tom .<\/p>\n<p>Dr Maria Anityasari ST ME, Kepala IO ITS, menerangkan bahwa seminar ini khusus diadakan untuk memfasilitasi mahasiswa yang sedang meniti karir sebagai <em>entrepreneur<\/em>. Awalnya seminar ini hanya membahas tentang <em>creative thinking<\/em>. &#8221;Pak Tom justru berinisiatif mensinergikan materi <em>creative thinking<\/em> dengan <em>entrepreneur<\/em>,&#8221; ungkap dosen yang sekaligus menjabat sebagai direktur IO ITS ini. (anl\/fz)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bekerja sama dengan Inkubator Bisnis ITS, International Office (IO) ITS menggelar seminar Entrepreneurship and Inovating, Jumat (8\/6). <em>Senior Full Bright<\/em> United Stated of America (USA), Thomas Weeks PhD, secara langsung hadir untuk berbagi wawasan seputar iklim <em>entrepreneur <\/em>di USA.<br \/>\n<a href=&quot;http:\/\/youtu.be\/LQt8ty-Jhdg&quot;><img width=&quot;16&quot; height=&quot;13&quot; src=&quot;https:\/\/www.its.ac.id\/pengumuman\/video.jpg&quot; \/><\/a><\/p>\n","protected":false},"author":1,"featured_media":14121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-14120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thomas Weeks: Ilmuan Bisa Jadi Entrepreneur - ITS News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/thomas-weeks-ilmuan-bisa-jadi-entrepreneur\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thomas Weeks: Ilmuan Bisa Jadi Entrepreneur - ITS News\" \/>\n<meta property=\"og:description\" content=\"Bekerja sama dengan Inkubator Bisnis ITS, International Office (IO) ITS menggelar seminar Entrepreneurship and Inovating, Jumat (8\/6). 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