{"id":11745,"date":"2011-06-23T11:36:56","date_gmt":"2011-06-23T11:36:56","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/2011\/06\/23\/sepatu-hingga-kepiting-di-pameran-branding-ukm-despro\/"},"modified":"2011-06-23T11:36:56","modified_gmt":"2011-06-23T11:36:56","slug":"sepatu-hingga-kepiting-di-pameran-branding-ukm-despro","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/sepatu-hingga-kepiting-di-pameran-branding-ukm-despro\/","title":{"rendered":"Sepatu Hingga Kepiting di Pameran Branding UKM Despro"},"content":{"rendered":"<p>Tak bisa dipungkiri, <em>branding<\/em> merupakan salah satu bagian terpenting dalam pemasaran suatu produk. Saat ini, <em>branding<\/em> sudah menjadi kebutuhan tersendiri bagi industri, termasuk UKM. Mahasiswa DKV pun dituntut mampu mem-<em>branding<\/em>-kan UKM tersebut. Fakhrul Abidi, mahasiswa DKV angkatan 2008 membenarkan hal tersebut. &#8221;Tugas ini bertujuan memberikan citra positif pada kelompok UKM di wilayah Surabaya dan sekitarnya,&#8221; ujar Fakhrul. Satu kelas DKV 4 terbagi menjadi enam kelompok. Masing-masing kelompok terdiri dari lima hingga enam orang.<\/p>\n<p>Fakhrul meyebutkan, hal pertama yang mereka lakukan adalah menentukan tempat yang akan di-<em>branding<\/em>-kan. Hal itu dilakukan dengan tetap mempertimbangkan berbagai permasalahan yang dihadapi kelompok UKM selama ini. &#8221;Kami melakukan survei langsung untuk mengetahui permasalahan mereka,&#8221; ujar Fakhrul.<\/p>\n<p>Fakhrul dan kelompoknya memilih industri tas Tanggulangin Sidoarjo. Setelah survei, ia menangkap persepsi yang ada di masyarakat bahwa produk Tanggulangin hanya ditujukan untuk orang tua. Agar dapat menyentuh kalangan remaja, Fakhrul dan rekan-rekannya mengupayakan <em>branding<\/em> lewat desain tas yang lebih kasual dan modern.<\/p>\n<p>Berbeda dengan Ceyza Amera N bersama timnya. Mereka berusaha mem-<em>branding-<\/em>kan usaha kerajinan berbahan dasar natural seperti pelepah pisang dan eceng gondok di Gresik. Uniknya, tidak hanya membuat logo maupun katalog, mereka&nbsp; juga membuat<em> theme song<\/em> untuk usaha bernama Greysyant Art tersebut.<\/p>\n<p>Sementara itu&nbsp; Mirzza Al-Akbarian bersama timnya memilih mengangkat permasalahan UKM di Kenjeran. &#8221;Kami mengambil fokus camilan khas Kenjeran yang sebagian besar berupa krupuk,&#8221; ujar Mirzza.&nbsp; Mereka membuat logo, maskot, serta <em>supergraphic<\/em> berupa binatang-binatang laut. &#8221;Idenya berangkat dari bahwa berbagai hasil laut tersebut diolah menjadi camilan,&#8221; ungkapnya. Khusus maskot, mereka membuat sebuah karakter kepiting berbaju khas Madura yang diberi nama Cak Ken, kependekan dari Camilan Khas Kenjeran. (fi\/tyz)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mahasiswa angkatan 2008 Jurusan Desain Produk Program Studi Desain Komunikasi Visual (DKV) ITS Surabaya menggelar Pameran Branding Usaha Kecil dan Menengah (UKM), Selasa hingga Kamis (21-23\/6). Pameran tersebut merupakan Ujian Akhir Semester (UAS) mata kuliah DKV 4 yang mereka tempuh semester ini.<\/p>\n","protected":false},"author":1,"featured_media":11746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-11745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sepatu Hingga Kepiting di Pameran Branding UKM Despro - ITS News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/sepatu-hingga-kepiting-di-pameran-branding-ukm-despro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sepatu Hingga Kepiting di Pameran Branding UKM Despro - ITS News\" \/>\n<meta property=\"og:description\" content=\"Mahasiswa angkatan 2008 Jurusan Desain Produk Program Studi Desain Komunikasi Visual (DKV) ITS Surabaya menggelar Pameran Branding Usaha Kecil dan Menengah (UKM), Selasa hingga Kamis (21-23\/6). Pameran tersebut merupakan Ujian Akhir Semester (UAS) mata kuliah DKV 4 yang mereka tempuh semester ini.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.its.ac.id\/news\/sepatu-hingga-kepiting-di-pameran-branding-ukm-despro\/\" \/>\n<meta property=\"og:site_name\" content=\"ITS News\" \/>\n<meta property=\"article:published_time\" content=\"2011-06-23T11:36:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2017\/11\/8744.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"220\" \/>\n\t<meta property=\"og:image:height\" content=\"165\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dadang ITS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dadang ITS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.its.ac.id\/news\/sepatu-hingga-kepiting-di-pameran-branding-ukm-despro\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/sepatu-hingga-kepiting-di-pameran-branding-ukm-despro\/\"},\"author\":{\"name\":\"Dadang ITS\",\"@id\":\"https:\/\/www.its.ac.id\/news\/#\/schema\/person\/a5bf1eca01435c866c557a894d40b06a\"},\"headline\":\"Sepatu Hingga Kepiting di Pameran Branding UKM Despro\",\"datePublished\":\"2011-06-23T11:36:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/sepatu-hingga-kepiting-di-pameran-branding-ukm-despro\/\"},\"wordCount\":275,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/sepatu-hingga-kepiting-di-pameran-branding-ukm-despro\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2017\/11\/8744.jpeg\",\"articleSection\":[\"Berita Utama\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.its.ac.id\/news\/sepatu-hingga-kepiting-di-pameran-branding-ukm-despro\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.its.ac.id\/news\/sepatu-hingga-kepiting-di-pameran-branding-ukm-despro\/\",\"url\":\"https:\/\/www.its.ac.id\/news\/sepatu-hingga-kepiting-di-pameran-branding-ukm-despro\/\",\"name\":\"Sepatu Hingga Kepiting di Pameran Branding UKM Despro - ITS News\",\"isPartOf\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/sepatu-hingga-kepiting-di-pameran-branding-ukm-despro\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/sepatu-hingga-kepiting-di-pameran-branding-ukm-despro\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2017\/11\/8744.jpeg\",\"datePublished\":\"2011-06-23T11:36:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/sepatu-hingga-kepiting-di-pameran-branding-ukm-despro\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.its.ac.id\/news\/sepatu-hingga-kepiting-di-pameran-branding-ukm-despro\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.its.ac.id\/news\/sepatu-hingga-kepiting-di-pameran-branding-ukm-despro\/#primaryimage\",\"url\":\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2017\/11\/8744.jpeg\",\"contentUrl\":\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2017\/11\/8744.jpeg\",\"width\":220,\"height\":165},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.its.ac.id\/news\/sepatu-hingga-kepiting-di-pameran-branding-ukm-despro\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.its.ac.id\/news\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sepatu Hingga Kepiting di Pameran Branding UKM Despro\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.its.ac.id\/news\/#website\",\"url\":\"https:\/\/www.its.ac.id\/news\/\",\"name\":\"ITS News\",\"description\":\"Institut Teknologi Sepuluh Nopember\",\"publisher\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.its.ac.id\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.its.ac.id\/news\/#organization\",\"name\":\"ITS News\",\"url\":\"https:\/\/www.its.ac.id\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.its.ac.id\/news\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2026\/01\/LOGO-ITS.svg\",\"contentUrl\":\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2026\/01\/LOGO-ITS.svg\",\"width\":98,\"height\":56,\"caption\":\"ITS News\"},\"image\":{\"@id\":\"https:\/\/www.its.ac.id\/news\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.its.ac.id\/news\/#\/schema\/person\/a5bf1eca01435c866c557a894d40b06a\",\"name\":\"Dadang ITS\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.its.ac.id\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5c2c42565b0c1e5c1707526aec338a8711f052dbed405d0e0267cfacb2ef8e2a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5c2c42565b0c1e5c1707526aec338a8711f052dbed405d0e0267cfacb2ef8e2a?s=96&d=mm&r=g\",\"caption\":\"Dadang ITS\"},\"url\":\"https:\/\/www.its.ac.id\/news\/author\/root\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sepatu Hingga Kepiting di Pameran Branding UKM Despro - ITS News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.its.ac.id\/news\/sepatu-hingga-kepiting-di-pameran-branding-ukm-despro\/","og_locale":"en_US","og_type":"article","og_title":"Sepatu Hingga Kepiting di Pameran Branding UKM Despro - ITS News","og_description":"Mahasiswa angkatan 2008 Jurusan Desain Produk Program Studi Desain Komunikasi Visual (DKV) ITS Surabaya menggelar Pameran Branding Usaha Kecil dan Menengah (UKM), Selasa hingga Kamis (21-23\/6). Pameran tersebut merupakan Ujian Akhir Semester (UAS) mata kuliah DKV 4 yang mereka tempuh semester ini.","og_url":"https:\/\/www.its.ac.id\/news\/sepatu-hingga-kepiting-di-pameran-branding-ukm-despro\/","og_site_name":"ITS News","article_published_time":"2011-06-23T11:36:56+00:00","og_image":[{"width":220,"height":165,"url":"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2017\/11\/8744.jpeg","type":"image\/jpeg"}],"author":"Dadang ITS","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dadang ITS","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.its.ac.id\/news\/sepatu-hingga-kepiting-di-pameran-branding-ukm-despro\/#article","isPartOf":{"@id":"https:\/\/www.its.ac.id\/news\/sepatu-hingga-kepiting-di-pameran-branding-ukm-despro\/"},"author":{"name":"Dadang ITS","@id":"https:\/\/www.its.ac.id\/news\/#\/schema\/person\/a5bf1eca01435c866c557a894d40b06a"},"headline":"Sepatu Hingga Kepiting di Pameran Branding UKM Despro","datePublished":"2011-06-23T11:36:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.its.ac.id\/news\/sepatu-hingga-kepiting-di-pameran-branding-ukm-despro\/"},"wordCount":275,"commentCount":0,"publisher":{"@id":"https:\/\/www.its.ac.id\/news\/#organization"},"image":{"@id":"https:\/\/www.its.ac.id\/news\/sepatu-hingga-kepiting-di-pameran-branding-ukm-despro\/#primaryimage"},"thumbnailUrl":"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2017\/11\/8744.jpeg","articleSection":["Berita Utama"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.its.ac.id\/news\/sepatu-hingga-kepiting-di-pameran-branding-ukm-despro\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.its.ac.id\/news\/sepatu-hingga-kepiting-di-pameran-branding-ukm-despro\/","url":"https:\/\/www.its.ac.id\/news\/sepatu-hingga-kepiting-di-pameran-branding-ukm-despro\/","name":"Sepatu Hingga Kepiting di Pameran Branding UKM Despro - ITS News","isPartOf":{"@id":"https:\/\/www.its.ac.id\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.its.ac.id\/news\/sepatu-hingga-kepiting-di-pameran-branding-ukm-despro\/#primaryimage"},"image":{"@id":"https:\/\/www.its.ac.id\/news\/sepatu-hingga-kepiting-di-pameran-branding-ukm-despro\/#primaryimage"},"thumbnailUrl":"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2017\/11\/8744.jpeg","datePublished":"2011-06-23T11:36:56+00:00","breadcrumb":{"@id":"https:\/\/www.its.ac.id\/news\/sepatu-hingga-kepiting-di-pameran-branding-ukm-despro\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.its.ac.id\/news\/sepatu-hingga-kepiting-di-pameran-branding-ukm-despro\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.its.ac.id\/news\/sepatu-hingga-kepiting-di-pameran-branding-ukm-despro\/#primaryimage","url":"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2017\/11\/8744.jpeg","contentUrl":"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2017\/11\/8744.jpeg","width":220,"height":165},{"@type":"BreadcrumbList","@id":"https:\/\/www.its.ac.id\/news\/sepatu-hingga-kepiting-di-pameran-branding-ukm-despro\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.its.ac.id\/news\/en\/"},{"@type":"ListItem","position":2,"name":"Sepatu Hingga Kepiting di Pameran Branding UKM Despro"}]},{"@type":"WebSite","@id":"https:\/\/www.its.ac.id\/news\/#website","url":"https:\/\/www.its.ac.id\/news\/","name":"ITS News","description":"Institut Teknologi Sepuluh Nopember","publisher":{"@id":"https:\/\/www.its.ac.id\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.its.ac.id\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.its.ac.id\/news\/#organization","name":"ITS News","url":"https:\/\/www.its.ac.id\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.its.ac.id\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2026\/01\/LOGO-ITS.svg","contentUrl":"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2026\/01\/LOGO-ITS.svg","width":98,"height":56,"caption":"ITS News"},"image":{"@id":"https:\/\/www.its.ac.id\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.its.ac.id\/news\/#\/schema\/person\/a5bf1eca01435c866c557a894d40b06a","name":"Dadang ITS","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.its.ac.id\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5c2c42565b0c1e5c1707526aec338a8711f052dbed405d0e0267cfacb2ef8e2a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5c2c42565b0c1e5c1707526aec338a8711f052dbed405d0e0267cfacb2ef8e2a?s=96&d=mm&r=g","caption":"Dadang ITS"},"url":"https:\/\/www.its.ac.id\/news\/author\/root\/"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.its.ac.id\/news\/wp-json\/wp\/v2\/posts\/11745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.its.ac.id\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.its.ac.id\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.its.ac.id\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.its.ac.id\/news\/wp-json\/wp\/v2\/comments?post=11745"}],"version-history":[{"count":0,"href":"https:\/\/www.its.ac.id\/news\/wp-json\/wp\/v2\/posts\/11745\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.its.ac.id\/news\/wp-json\/wp\/v2\/media\/11746"}],"wp:attachment":[{"href":"https:\/\/www.its.ac.id\/news\/wp-json\/wp\/v2\/media?parent=11745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.its.ac.id\/news\/wp-json\/wp\/v2\/categories?post=11745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.its.ac.id\/news\/wp-json\/wp\/v2\/tags?post=11745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}