{"id":11596,"date":"2011-05-01T07:37:34","date_gmt":"2011-05-01T07:37:34","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/2011\/05\/01\/soasyikk-solusi-tanpa-polusi\/"},"modified":"2011-05-01T07:37:34","modified_gmt":"2011-05-01T07:37:34","slug":"soasyikk-solusi-tanpa-polusi","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/soasyikk-solusi-tanpa-polusi\/","title":{"rendered":"SOASYIKK, Solusi Tanpa Polusi"},"content":{"rendered":"

SOASYIKK merupakan usaha yang bergerak dibidang pelayanan jasa penyewaan sepeda. Dengan visi \u00e2\u20ac\u0153Kaya dan  Sehat dengan Bersepeda\u00e2\u20ac\u009d, bisnis ini mencoba menawarkan produk berupa sepeda yang unik, yaitu dengan memberikan fitur pada sepeda sesuai dengan kebutuhan konsumen, berupa kaca spion, lampu, dan helm.
 
Tujuan
1.       Memodifikasi sepeda sehingga lebih aman, asyik, dan nyentrik.
2.       Menemukan strategi pemasaran yang tepat dalam memasarkan usaha ini kepada mahasiswa\/i sehingga beralih menggunakan sepeda
3.       Merancang blue print usaha ini sehingga menghasilkan keuntungan finansial dan mampu menjadi usaha yang berkelanjutan
 
Luaran yang diharapkan
1.    Terciptanya sepeda yang aman, asyik, dan nyentrik
2.    Blue print usaha peminjaman sepeda
 
Deskripsi Produk
\u00c2\u00b7         Bisnis persewaan sepeda di lingkungan kampus ITS
\u00c2\u00b7         Sepeda yang dipinjam dikenal dengan brand Sepeda Biru ITS
\u00c2\u00b7         Sepeda Biru ITS, sepeda yang memiliki lampu, spion, bel, dan kunci yang menunjang rasa aman dan nyaman.
\u00c2\u00b7         Proses persewaan sepeda biru yaitu dengan menyerahkan jaminan berupa KTM
 
Strategi Pemasaran
Jangka Pendek
\u00c2\u00b7         Melakukan promo harga dan gratis pembuatan kartu member
\u00c2\u00b7         Promosi melalui jejaring social, webblog perusahaan, pemasangan spanduk, serta menyebarkan poster dan brosur.
Jangka Panjang
\u00c2\u00b7         Melakukan asosiasi dengan komunitas bikers Surabaya
\u00c2\u00b7         Melakukan ekspansi usaha melalui kerjasama dengan perusahaan sepeda
  <\/p>\n","protected":false},"excerpt":{"rendered":"

Maraknya penggunaan kendaraan bermotor memberikan dampak negatif bagi kehidupan manusia. Di sisi lain, adanya isu back to nature menjadikan masyarakat semakin peduli dengan lingkungan. Salah satu upaya yang dilakukan adalah dengan menggunakan sepeda. Saat ini, sepeda yang marak digunakan dapat dikatakan kurang aman karena tidak adanya penerangan dan alat pelindung diri.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-11596","post","type-post","status-publish","format-standard","hentry","category-berita-utama"],"yoast_head":"\nSOASYIKK, Solusi Tanpa Polusi - ITS News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/soasyikk-solusi-tanpa-polusi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SOASYIKK, Solusi Tanpa Polusi - ITS News\" \/>\n<meta property=\"og:description\" content=\"Maraknya penggunaan kendaraan bermotor memberikan dampak negatif bagi kehidupan manusia. 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