{"id":112777,"date":"2026-10-22T19:36:35","date_gmt":"2026-10-22T12:36:35","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=112777"},"modified":"2026-10-23T09:11:49","modified_gmt":"2026-10-23T02:11:49","slug":"cegah-greenwashing-dosen-its-tekankan-pentingnya-lca","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/cegah-greenwashing-dosen-its-tekankan-pentingnya-lca\/","title":{"rendered":"Cegah Greenwashing, Dosen ITS Tekankan Pentingnya LCA"},"content":{"rendered":"<figure id=\"attachment_112778\" aria-describedby=\"caption-attachment-112778\" style=\"width: 1280px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-112778\" src=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2026\/10\/Bara-Awanda-Marhendra-ST-MSc-ETH-menjelaskan-praktik-greenwashing-yang-menjadi-tantangan-bagi-sektor-industri.jpeg\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2026\/10\/Bara-Awanda-Marhendra-ST-MSc-ETH-menjelaskan-praktik-greenwashing-yang-menjadi-tantangan-bagi-sektor-industri.jpeg 1280w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2026\/10\/Bara-Awanda-Marhendra-ST-MSc-ETH-menjelaskan-praktik-greenwashing-yang-menjadi-tantangan-bagi-sektor-industri-300x225.jpeg 300w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2026\/10\/Bara-Awanda-Marhendra-ST-MSc-ETH-menjelaskan-praktik-greenwashing-yang-menjadi-tantangan-bagi-sektor-industri-1024x768.jpeg 1024w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2026\/10\/Bara-Awanda-Marhendra-ST-MSc-ETH-menjelaskan-praktik-greenwashing-yang-menjadi-tantangan-bagi-sektor-industri-768x576.jpeg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-112778\" class=\"wp-caption-text\">Bara Awanda Marhendra ST MSc ETH menjelaskan praktik greenwashing yang menjadi tantangan bagi sektor industri<\/figcaption><\/figure>\n<blockquote><p><b>Kampus ITS, ITS News \u2014 <\/b>Fenomena <em>greenwashing<\/em> yang marak terjadi saat ini menimbulkan tantangan bagi sektor industri dalam menunjukkan komitmen kepedulian terhadap lingkungannya secara transparan. Menyikapi hal tersebut, dosen Departemen Teknik Lingkungan <a href=\"http:\/\/its.ac.id\">Institut Teknologi Sepuluh Nopember (ITS)<\/a> Bara Awanda Marhendra ST MSc ETH menyoroti peran <em>Life Cycle Assessment<\/em> (LCA) dalam menilai dampak lingkungan suatu produk.<\/p><\/blockquote>\n<p>Dosen dari Laboratorium Teknologi Pengolahan Air ITS tersebut mendefinisikan <em>greenwashing<\/em> sebagai upaya pemasaran atau komunikasi yang membuat suatu produk seakan-akan ramah lingkungan, padahal faktanya tidak demikian. Hal tersebut dapat berupa <em>misleading claims<\/em> (klaim yang tidak sesuai), <em>selective disclosure<\/em> (hanya menampilkan informasi positif), dan berbagai bentuk lainnya. \u201cBentuknya bisa sangat bermacam-macam dan tidak terlihat,\u201d bebernya tentang berbagai jenis <em>greenwashing<\/em>.<\/p>\n<p>Bara menjelaskan bahwa dampak dari praktik hijau semu ini berpotensi menyesatkan keputusan konsumen dalam memilih suatu produk. Konsumen dapat memilih produk berdasarkan klaim yang tidak mencerminkan dampak lingkungannya secara menyeluruh. \u201cHal ini juga dapat dikategorikan sebagai bentuk penipuan,\u201d tukas Bara.<\/p>\n<figure id=\"attachment_112780\" aria-describedby=\"caption-attachment-112780\" style=\"width: 1640px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-112780\" src=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2026\/10\/Beberapa-contoh-produk-yang-tergolong-ramah-lingkungan-dan-bisa-didaur-ulang-foto-dari-rri.co_.id_.jpeg\" alt=\"\" width=\"1640\" height=\"924\" srcset=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2026\/10\/Beberapa-contoh-produk-yang-tergolong-ramah-lingkungan-dan-bisa-didaur-ulang-foto-dari-rri.co_.id_.jpeg 1640w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2026\/10\/Beberapa-contoh-produk-yang-tergolong-ramah-lingkungan-dan-bisa-didaur-ulang-foto-dari-rri.co_.id_-300x169.jpeg 300w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2026\/10\/Beberapa-contoh-produk-yang-tergolong-ramah-lingkungan-dan-bisa-didaur-ulang-foto-dari-rri.co_.id_-1024x577.jpeg 1024w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2026\/10\/Beberapa-contoh-produk-yang-tergolong-ramah-lingkungan-dan-bisa-didaur-ulang-foto-dari-rri.co_.id_-768x433.jpeg 768w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2026\/10\/Beberapa-contoh-produk-yang-tergolong-ramah-lingkungan-dan-bisa-didaur-ulang-foto-dari-rri.co_.id_-1536x865.jpeg 1536w\" sizes=\"(max-width: 1640px) 100vw, 1640px\" \/><figcaption id=\"caption-attachment-112780\" class=\"wp-caption-text\">Beberapa contoh produk yang tergolong ramah lingkungan dan bisa didaur ulang (foto: rri.co.id)<\/figcaption><\/figure>\n<p>Untuk menilai dampak lingkungan secara lebih menyeluruh, alumnus S1 Teknik Lingkungan ITS\u00a0 ini menyebut LCA dapat menjadi salah satu metode evaluasi. Metode ini mengkaji dampak lingkungan sepanjang daur hidup produk, mulai dari pengadaan bahan baku hingga pengelolaan produk setelah digunakan. Prosesnya mencakup kegiatan pengumpulan data, kuantifikasi dampak lingkungan, analisis hasil, dan interpretasinya.<\/p>\n<p>Menurut Bara, adanya penilaian LCA juga dapat mendukung transparansi produsen ke konsumen melalui <em>Environmental Product Declaration<\/em> (EDP). Metode ini juga dapat menjadi bahan evaluasi internal perusahaan dalam menentukan arah kebijakan yang lebih berdampak. \u201cPerusahaan dapat mengidentifikasi aspek yang paling membutuhkan perbaikan agar upaya yang dilakukan memberikan dampak lingkungan yang lebih signifikan,\u201d ujarnya.<\/p>\n<p>Bara menambahkan bahwa industri di Indonesia telah menerapkan LCA melalui Program Penilaian Peringkat Kinerja Perusahaan dalam Pengelolaan Lingkungan Hidup (PROPER). Program ini memberikan penghargaan kepada perusahaan terhadap dedikasinya dalam menjaga lingkungan. \u201cLCA menjadi salah satu aspek yang digunakan dalam penilaian tertentu, termasuk kriteria untuk peringkat Hijau dan Emas PROPER,\u201d ungkap dosen asal Malang tersebut.<\/p>\n<figure id=\"attachment_112779\" aria-describedby=\"caption-attachment-112779\" style=\"width: 1280px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-112779\" src=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2026\/10\/Bara-Awanda-Marhendra-ST-MSc-ETH-menunjukkan-gambaran-penerapan-LCA-sebagai-salah-satu-metode-evaluasi-dalam-mencegah-praktik-greenwashing.jpeg\" alt=\"\" width=\"1280\" height=\"960\" srcset=\"https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2026\/10\/Bara-Awanda-Marhendra-ST-MSc-ETH-menunjukkan-gambaran-penerapan-LCA-sebagai-salah-satu-metode-evaluasi-dalam-mencegah-praktik-greenwashing.jpeg 1280w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2026\/10\/Bara-Awanda-Marhendra-ST-MSc-ETH-menunjukkan-gambaran-penerapan-LCA-sebagai-salah-satu-metode-evaluasi-dalam-mencegah-praktik-greenwashing-300x225.jpeg 300w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2026\/10\/Bara-Awanda-Marhendra-ST-MSc-ETH-menunjukkan-gambaran-penerapan-LCA-sebagai-salah-satu-metode-evaluasi-dalam-mencegah-praktik-greenwashing-1024x768.jpeg 1024w, https:\/\/www.its.ac.id\/news\/wp-content\/uploads\/sites\/2\/2026\/10\/Bara-Awanda-Marhendra-ST-MSc-ETH-menunjukkan-gambaran-penerapan-LCA-sebagai-salah-satu-metode-evaluasi-dalam-mencegah-praktik-greenwashing-768x576.jpeg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-112779\" class=\"wp-caption-text\">Bara Awanda Marhendra ST MSc ETH menunjukkan gambaran penerapan LCA sebagai salah satu metode evaluasi dalam mencegah praktik greenwashing<\/figcaption><\/figure>\n<p>Meski begitu, Bara juga tak menyangkal adanya tantangan penerapan LCA di tingkat perusahaan. Tantangan terlihat dalam upaya menyeimbangkan aspek lingkungan dengan keberlanjutan perusahaan. Selain itu, praktik <em>greenwashing<\/em> dapat terus berlanjut tanpa adanya integrasi kebijakan dan hukuman dalam upaya perbaikan lingkungan. \u201cPerusahaan dapat menjalankan kegiatan operasionalnya sembari menjaga dampak terhadap lingkungan,\u201d terang dosen kelahiran 1 Oktober 1995 ini.<\/p>\n<p>Mengatasi tantangan tersebut, lulusan master dari ETH Z\u00fcrich, Swiss ini menekankan pentingnya pemahaman kepada produsen terkait <em>greenwashing<\/em>. Bara juga mengingatkan agar masyarakat dapat lebih berhati-hati dan terus menuntut adanya transparansi pengelolaan dampak lingkungan suatu perusahaan. Sementara itu, pemerintah juga perlu memperkuat kebijakan dan pengawasan terkait tanggung jawab lingkungan agar perusahaan dapat lebih bijak dalam memberikan informasi.<\/p>\n<p>Bara berharap agar semakin banyak perusahaan yang menunjukkan komitmen terhadap transparansi dampak lingkungannya. Selain itu, ia juga berharap agar masyarakat tidak hanya mengutamakan harga saat memilih produk, tetapi juga informasi lingkungannya. Upaya tersebut sejalan dengan <em>Sustainable Development Goals<\/em> (SDGs) poin ke-12 terkait Konsumsi dan Produksi yang Bertanggung Jawab. <strong>(HUMAS ITS)<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Reporter: Bella Ramadhani<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kampus ITS, ITS News \u2014 Fenomena greenwashing yang marak terjadi saat ini menimbulkan tantangan bagi sektor industri dalam menunjukkan komitmen kepedulian terhadap lingkungannya secara transparan. Menyikapi hal tersebut, dosen Departemen Teknik Lingkungan Institut Teknologi Sepuluh Nopember (ITS) Bara Awanda Marhendra ST MSc ETH menyoroti peran Life Cycle Assessment (LCA) dalam menilai dampak lingkungan suatu produk. [&hellip;]<\/p>\n","protected":false},"author":321,"featured_media":112778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[4007,14,4073,3703],"tags":[],"class_list":["post-112777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-terkini","category-berita-utama","category-fakultas-teknik-sipil-perencanaan-dan-kebumian","category-responsible-consumption"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cegah Greenwashing, Dosen ITS Tekankan Pentingnya LCA - ITS News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/cegah-greenwashing-dosen-its-tekankan-pentingnya-lca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cegah Greenwashing, Dosen ITS Tekankan Pentingnya LCA - ITS News\" \/>\n<meta property=\"og:description\" content=\"Kampus ITS, ITS News \u2014 Fenomena greenwashing yang marak terjadi saat ini menimbulkan tantangan bagi sektor industri dalam menunjukkan komitmen kepedulian terhadap lingkungannya secara transparan. Menyikapi hal tersebut, dosen Departemen Teknik Lingkungan Institut Teknologi Sepuluh Nopember (ITS) Bara Awanda Marhendra ST MSc ETH menyoroti peran Life Cycle Assessment (LCA) dalam menilai dampak lingkungan suatu produk. 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Menyikapi hal tersebut, dosen Departemen Teknik Lingkungan Institut Teknologi Sepuluh Nopember (ITS) Bara Awanda Marhendra ST MSc ETH menyoroti peran Life Cycle Assessment (LCA) dalam menilai dampak lingkungan suatu produk. 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