{"id":10397,"date":"2010-12-18T09:19:18","date_gmt":"2010-12-18T09:19:18","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/2010\/12\/18\/brand-diragukan-sego-njamur-juara-presentasi\/"},"modified":"2010-12-18T09:19:18","modified_gmt":"2010-12-18T09:19:18","slug":"brand-diragukan-sego-njamur-juara-presentasi","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/brand-diragukan-sego-njamur-juara-presentasi\/","title":{"rendered":"Brand Diragukan, Sego Njamur Juara Presentasi"},"content":{"rendered":"<p>&quot;<em>Brand sego njamur<\/em> Anda menimbulkan konotasi negatif. Disangka nasi Anda, maaf, sudah <em>njamur<\/em>,&quot; komentar Amalia E Maulana, Managing Director Etnomark Consulting terhadap penamaan nasi jamur ala anak ITS ini. Beberapa undangan yang menghadiri acara grand final Bussines Challenge &#8211; Bussines Presentation ini, sependapat dengan Amalia.<\/p>\n<p>Ega menanggapi, bahwa ibunya berperan menginspirasi nama produk olahan nasi dan jamur tiram ini. &quot;Saat kecil, ibu sering memberi nasihat, kalau makan segera dihabiskan, nanti <em>sego<\/em>-nya <em>njamur<\/em>,&quot; jelas mahasiswa Teknik Fisika 2008 ini dengan tenang. <\/p>\n<p>Ega mengaku, selain penamaan yang akrab di telinga masyarakat, <em>brand<\/em> tersebut juga menimbulkan rasa penasaran. Setelah itu, timbul keinginan konsumen untuk membeli nasi yang dikemas ala Jepang ini. Namun siapa sangka, berkat keraguan undangan yang sebagian besar adalah pelaku-pelaku bisnis di Surabaya ini, menobatkan Ega sebagai juara, mengalahkan 5 finalis lainnya. <\/p>\n<p>Ega mengaku tidak mendapat firasat menang sebelumnya, namun dirinya tetap optimis. &quot;Saya memang ingin sekali menang kompetisi bussines plan, alhamdulillah terkabul&quot; ujar Ega dengan senyum mengembang. Ditanya soal <em>branding <\/em>produk, Ega tetap menggunakan <em>sego njamur<\/em> sebagai nama produknya. &quot;Insya Allah tetap, kalau nanti ganti nama, akan kita launching <em>brand <\/em>baru,&quot; jelas Ega menampik keraguan undangan.<\/p>\n<p>Keberhasilan Ega tak lepas dari peran tim manajemen <em>sego njamur<\/em>. Eka Rizkiah S, mahasiswi ITS jurusan Kimia yang juga anggota tim <em>sego njamur<\/em> ini menjelaskan, dia dan anggota tim berinisiatif mempercantik kemasan nasi juga memvariasi rasa. Hal ini dilakukan untuk membuat materi yang dibawakan Ega makin menarik. Tak hanya itu, seminggu sebelum final ini berlangsung, mereka membuat kaos dengan <em>brand <\/em>produk<em> <\/em>mereka, hanya untuk dikenakan saat mendukung Ega di waktu final. &quot;Selebihnya, kami turut mendoakan Mas Ega,&quot; tutur Eka. <\/p>\n<p>Sebelumnya, dalam kompetisi ini Ega berhasil masuk tahap semifinal 30 besar menyisihkan 95 proposal lainnya. Dari tahap semifinal, dirinya lolos untuk maju ke babak final. Ega tidak sendirian mewakili ITS.&nbsp; Dua finalis lainnya adalah Siti Muslikha dengan bisnis Es Krim Jamur dan Achmad Ferdiansyah Pradana Putra dengan bisnisnya, Herbal Electric Extended. (m9\/yud)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rombong hijau dengan ikon lucu jamur yang ada di belakang Teater C ITS menjadi berkah tersendiri bagi Mahendra Ega Higuitta dan manajemen <em>Sego Njamur<\/em>. Tak hanya karena bisnis kuliner mereka yang sukses, Ega, sapaan akrab ketua tim <em>sego njamur <\/em>ini, mampu menjadi juara pertama dalam kompetisi Bussines Presentation di Ballroom Java Paragon Hotel, Jumat (17\/12).<\/p>\n","protected":false},"author":1,"featured_media":10398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-10397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-utama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Diragukan, Sego Njamur Juara Presentasi - ITS News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/brand-diragukan-sego-njamur-juara-presentasi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Diragukan, Sego Njamur Juara Presentasi - ITS News\" \/>\n<meta property=\"og:description\" content=\"Rombong hijau dengan ikon lucu jamur yang ada di belakang Teater C ITS menjadi berkah tersendiri bagi Mahendra Ega Higuitta dan manajemen Sego Njamur. 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