{"id":101968,"date":"2025-07-11T21:03:16","date_gmt":"2025-07-11T14:03:16","guid":{"rendered":"https:\/\/www.its.ac.id\/news\/?p=101968"},"modified":"2025-07-11T21:03:16","modified_gmt":"2025-07-11T14:03:16","slug":"its-kuatkan-dampak-hilirisasi-risetnya-lewat-air-minum-he2o","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/news\/its-kuatkan-dampak-hilirisasi-risetnya-lewat-air-minum-he2o\/","title":{"rendered":"ITS Kuatkan Dampak Hilirisasi Risetnya Lewat Air Minum HE2O"},"content":{"rendered":"
\"Sebagian
Sebagian proses produksi AMDK HE2O di dalam pabrik yang berada di Rumah Pompa PDAM Putat\u00a0Gede,\u00a0Surabaya<\/figcaption><\/figure>\n

Kampus ITS, ITS News \u2014 <\/b>Institut Teknologi Sepuluh Nopember (ITS)<\/a> terus berupaya memperkuat dampak hilirisasi risetnya, salah satunya lewat kolaborasi bisnis. Melalui perusahaan PT ITS Surabaya Hebat yang memproduksi Air Minum Dalam Kemasan (AMDK) bermerek HE2O (baca: Hero), ITS menjalin kemitraan strategis multisektoral dengan pemerintah daerah, industri dan masyarakat.<\/p><\/blockquote>\n

Direktur PT ITS Surabaya Hebat Nike Besta Sari ST memaparkan, sejak diresmikan pada 2023 lalu, HE2O terus berupaya menjalin kerja sama dengan berbagai mitra komunitas di wilayah Surabaya dan sekitarnya. Di antaranya di sektor food and beverage<\/em> (F&B), kafe, hingga Usaha Mikro, Kecil, dan Menengah (UMKM). \u201cSalah satu mitra kami yaitu para UMKM yang berada di sekitar wilayah Kebun Binatang Surabaya (KBS),\u201d ungkapnya.<\/p>\n

\"Proses
Proses pengecekan kualitas AMDK HE2O di gudang pabrik yang berada di Rumah Pompa PDAM Putat Gede, Surabaya sebelum didistribusikan\u00a0ke\u00a0masyarakat<\/figcaption><\/figure>\n

Selain memperluas distribusinya, Nike menambahkan, HE2O juga berupaya memperkuat citra bagi mitra usahanya melalui strategi co-branding<\/em>. Strategi tersebut dapat memperluas jangkauan pasar sekaligus memberdayakan pelaku ekonomi lokal, khususnya UMKM. \u201cDengan demikian, kami dapat memberikan nilai tambah mitra usaha dalam membangun identitas bisnis mereka,\u201d terang Nike.<\/p>\n

Selain berupaya memberikan dampak positif bagi UMKM, alumnus Teknik Fisika ITS itu menegaskan bahwa HE2O juga menjaga komitmen dalam kerja sama dengan Pemerintah Kota (Pemkot) Surabaya. Hal itu diwujudkan melalui dukungan produk dalam acara-acara besar Kota Surabaya seperti Peringatan Hari Pahlawan dan Hari Jadi Kota Surabaya, serta untuk membantu memenuhi kebutuhan air minum di sejumlah dinas di lingkungan Pemkot Surabaya. Di samping itu, HE2O juga memperluas kebermanfaatannya melalui dukungan sponsor dalam berbagai kegiatan sekolah maupun perguruan tinggi di Kota Surabaya.<\/p>\n

\"Direktur
Direktur PT ITS Surabaya Hebat Nike Besta Sari ST memaparkan tentang implementasi produk air minum HE2O\u00a0di\u00a0masyarakat<\/figcaption><\/figure>\n

Lebih lanjut, produk AMDK yang menggunakan teknologi hasil riset ITS dan berkolaborasi dengan Perusahaan Daerah Air Minum (PDAM) Surya Sembada Surabaya ini mulai menjajaki pasar di luar daerah, salah satunya Kota Malang. Menurut Nike, langkah ini merupakan bagian dari strategi jangka panjang ITS untuk memperkuat kontribusi terhadap Tujuan Pembangunan Berkelanjutan atau Sustainable Development Goals (SDGs)<\/a>, terutama dalam poin 6, 9, dan 17 perihal akses air bersih, inovasi industri, serta kemitraan untuk tujuan bersama.<\/p>\n

Dengan berbagai kerja sama tersebut, Nike berharap agar HE2O dapat menjadi produk unggulan yang mampu menghubungkan inovasi teknologi kampus dengan kebutuhan masyarakat. Upaya ini juga sejalan dengan visi ITS untuk menciptakan dampak luas melalui inovasi berkelanjutan dan penguatan kolaborasi lintas sektor. (HUMAS ITS)<\/strong><\/p>\n

 <\/p>\n

Reporter: Hani Aqilah Safitri<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Kampus ITS, ITS News \u2014 Institut Teknologi Sepuluh Nopember (ITS) terus berupaya memperkuat dampak hilirisasi risetnya, salah satunya lewat kolaborasi bisnis. Melalui perusahaan PT ITS Surabaya Hebat yang memproduksi Air Minum Dalam Kemasan (AMDK) bermerek HE2O (baca: Hero), ITS menjalin kemitraan strategis multisektoral dengan pemerintah daerah, industri dan masyarakat. Direktur PT ITS Surabaya Hebat Nike […]<\/p>\n","protected":false},"author":397,"featured_media":101971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3679,3755,3689,3721],"tags":[1951,1746,3245],"class_list":["post-101968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clear-water-sanitation","category-industry","category-innovation-infrastructure","category-partnership-for-sdgs","tag-ann","tag-humas-its","tag-qil"],"yoast_head":"\nITS Kuatkan Dampak Hilirisasi Risetnya Lewat Air Minum HE2O - ITS News<\/title>\n<meta name=\"description\" content=\"Melalui perusahaan PT ITS Surabaya Hebat, ITS memproduksi Air Minum Dalam Kemasan (AMDK) bermerek HE2O (baca: Hero).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/news\/its-kuatkan-dampak-hilirisasi-risetnya-lewat-air-minum-he2o\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ITS Kuatkan Dampak Hilirisasi Risetnya Lewat Air Minum HE2O - 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