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https://www.its.ac.id/news/wp-content/uploads/sites/2/2017/11/7756.jpeg220185Desain adalah obat. Itu adalah ultimatum dosen Sejarah Desain di semester tiga. Desain ada untuk menyelesaikan permasalahan ego terbesar manusia. Kepuasan. Kepuasan terbesar yang selalu dituntut tercapaikan dalam setiap aspek material non material kebutuhan manusia. Karena itulah orientasi dasar pekerjaan seorang desainer adalah dapat memuaskan kebutuhan konsumennya. Cocok sekali dengan ungkapan "pembeli adalah raja".