ITS Campus, ITS News — Institut Teknologi Sepuluh Nopember (ITS) managed to become one of the higher education institutions with proud achievements in the field of public relations and public communication. At the 2024 Public Relations Media Award (AMH) event organized by the Ministry of Communication and Information Technology (Kemenkominfo) RI at the Pullman Hotel Bandung, Thursday (10/10), ITS won Best I in the Public Communication Campaign category and Best I in the Press Release (Online Media) category for State Universities (PTN).
The award is a recognition of ITS’s excellence in managing effective and relevant public communication towards Indonesia-centric harmonization. Not only focusing on providing information, ITS is considered capable of becoming a platform that connects the wider community, as evidenced by ITS’s entry as a PTN nominee in the Magazine (In House Magazine) and Website categories.
ITS Secretary Dr. Ir. Umi Laili Yuhana SKom MSc expressed her gratitude and pride for ITS’s achievement. She also thanked the ITS Chancellor for the 2019-2024 period Prof. Dr. Ir. Mochamad Ashari MEng, ITS Chancellor for the 2024-2029 period Ir. Bambang Pramujati ST MSc Eng PhD, ITS academics, and all ITS partner mass media. “This award is a recognition of ITS’s dedication in providing superior public information services,” she said.
The woman who is familiarly called Yuhana emphasized that this success was the result of the hard work of the ITS Public Communication Unit (UKP) team. According to her, UKP ITS always innovates to improve the quality of services provided. “The team always tries to understand the needs of the community through concrete evidence of collaboration between the public relations team, students, professionals, and the full support of the ITS academic community,” she added.
The ITS Informatics Engineering Department lecturer revealed that this award reflects the values of ITS public relations which always prioritize transparency, innovation, and excellent public services. With this philosophy, ITS not only wants to be at the forefront of technological education, but also in making a real contribution to society through effective and professional communication.
On the other hand, the Director General of Public Information and Communication of the Indonesian Ministry of Communication and Information, Prabunindya Revta Revolusi, revealed that the integration of Artificial Intelligence (AI) technology in public relations strategies allows automation of various aspects of communication. “The use of AI will open up opportunities for data analysis, content personalization, and faster dissemination of information,” he said in his speech.
The man who is familiarly called Prabu added that AI technology is able to expand the reach of public communication, especially in strengthening connectivity with communities in remote areas. “With AI, of course, we can convey information about academic developments, research, and innovations that are relevant to Indonesia-centric development,” explained the former news anchor for a private television station.
Not only in information dissemination, AI is also applied in trend and public sentiment analysis, allowing ITS to be more responsive to community needs. With the data generated from AI analytics, each institution is able to identify strategic issues that need attention, and improve the effectiveness of public communication through a more measurable and evidence-based approach.
According to Yuhana again, ITS does not stop at the current achievement. This Hero Campus will continue to be committed to innovating in the world of public relations. This award is also a reminder to continue to prioritize the development of human resources in the field of public communication. “We believe that communication is a key element in building sustainable relationships with society,” he added. (ITS PR)
Reporter: Fauzan Fakhrizal Azmi