{"id":9654,"date":"2025-02-11T11:07:11","date_gmt":"2025-02-11T04:07:11","guid":{"rendered":"https:\/\/www.its.ac.id\/mb\/?p=9654"},"modified":"2025-02-11T11:07:12","modified_gmt":"2025-02-11T04:07:12","slug":"business-management-its-student-achievement-in-completing-an-internship-at-mercedes-benz-uk","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/mb\/en\/business-management-its-student-achievement-in-completing-an-internship-at-mercedes-benz-uk\/","title":{"rendered":"Business Management ITS\u2019 Student Achievement in Completing An Internship at Mercedes-Benz, UK"},"content":{"rendered":"<p><a href=\"https:\/\/www.its.ac.id\/mb\/business-management-its-student-achievement-in-completing-an-internship-at-mercedes-benz-uk\/rakha-mercedes-benz\/\" rel=\"attachment wp-att-9655\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-9655\" src=\"https:\/\/www.its.ac.id\/mb\/wp-content\/uploads\/sites\/47\/2025\/02\/rakha-Mercedes-Benz.jpg\" alt=\"\" width=\"385\" height=\"270\" srcset=\"https:\/\/www.its.ac.id\/mb\/wp-content\/uploads\/sites\/47\/2025\/02\/rakha-Mercedes-Benz.jpg 385w, https:\/\/www.its.ac.id\/mb\/wp-content\/uploads\/sites\/47\/2025\/02\/rakha-Mercedes-Benz-300x210.jpg 300w, https:\/\/www.its.ac.id\/mb\/wp-content\/uploads\/sites\/47\/2025\/02\/rakha-Mercedes-Benz-355x249.jpg 355w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/a><\/p>\n<p><span data-contrast=\"auto\">Muhammad Rakha Wirayuda (right of the above figure), one of the students of the International Undergraduate Program (IUP) of ITS Business Management has a wealth of international experience while studying at ITS Business Management. Rakha has an internship experience at Mercedez-Benz, England, and carried out a Double degree program at Vives Belgium, and was even invited as a speaker at the International Staff Day Belgium to deliver internationalization material to students from all over the world. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.its.ac.id\/mb\/business-management-its-student-achievement-in-completing-an-internship-at-mercedes-benz-uk\/rakha-mercedes-benz-2\/\" rel=\"attachment wp-att-9656\"><img decoding=\"async\" class=\"aligncenter  wp-image-9656\" src=\"https:\/\/www.its.ac.id\/mb\/wp-content\/uploads\/sites\/47\/2025\/02\/rakha-Mercedes-Benz-2.jpg\" alt=\"\" width=\"279\" height=\"228\" srcset=\"https:\/\/www.its.ac.id\/mb\/wp-content\/uploads\/sites\/47\/2025\/02\/rakha-Mercedes-Benz-2.jpg 330w, https:\/\/www.its.ac.id\/mb\/wp-content\/uploads\/sites\/47\/2025\/02\/rakha-Mercedes-Benz-2-300x245.jpg 300w\" sizes=\"(max-width: 279px) 100vw, 279px\" \/><\/a><\/p>\n<p><span data-contrast=\"auto\">Before starting his internship at Mercedes-Benz England, Rakha received material supplies from his supervising lecturer in England, Prof. Benny Tjahjono from Coventry University, who is also an Adjunct Professor at the ITS MB Department. He shared the concept of market leader theory, which according to Rakha is very relevant to analyzing the challenges in the famous automotive company.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The concept explains that companies cannot meet all market needs at once. Therefore, every company must have a competitive advantage that distinguishes it from competitors. Rakha outlines three main aspects of competitive advantage mentioned in the book. First, operational excellence, which allows companies to offer quality products or services at competitive prices. Second, product leadership, which focuses on innovation and brand image to dominate the market. Third, closeness to customers, which emphasizes understanding consumer needs and providing the best solutions for them.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Muhammad Rakha Wirayuda (right of the above figure), one of the students of the International Undergraduate Program (IUP) of ITS Business Management has a wealth of international experience while studying at ITS Business Management. Rakha has an internship experience at Mercedez-Benz, England, and carried out a Double degree program at Vives Belgium, and was even [&hellip;]<\/p>\n","protected":false},"author":141,"featured_media":9655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[91],"tags":[],"class_list":["post-9654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Management ITS\u2019 Student Achievement in Completing An Internship at Mercedes-Benz, UK - Business Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/mb\/en\/business-management-its-student-achievement-in-completing-an-internship-at-mercedes-benz-uk\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Management ITS\u2019 Student Achievement in Completing An Internship at Mercedes-Benz, UK - Business Management\" \/>\n<meta property=\"og:description\" content=\"Muhammad Rakha Wirayuda (right of the above figure), one of the students of the International Undergraduate Program (IUP) of ITS Business Management has a wealth of international experience while studying at ITS Business Management. Rakha has an internship experience at Mercedez-Benz, England, and carried out a Double degree program at Vives Belgium, and was even [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.its.ac.id\/mb\/en\/business-management-its-student-achievement-in-completing-an-internship-at-mercedes-benz-uk\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Management\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-11T04:07:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-11T04:07:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.its.ac.id\/mb\/wp-content\/uploads\/sites\/47\/2025\/02\/rakha-Mercedes-Benz.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"385\" \/>\n\t<meta property=\"og:image:height\" content=\"270\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Admin-Manajemen Bisnis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mb_its\" \/>\n<meta name=\"twitter:site\" content=\"@mb_its\" \/>\n<meta name=\"twitter:label1\" content=\"Ditulis oleh\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin-Manajemen Bisnis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimasi waktu membaca\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.its.ac.id\/mb\/en\/business-management-its-student-achievement-in-completing-an-internship-at-mercedes-benz-uk\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.its.ac.id\/mb\/en\/business-management-its-student-achievement-in-completing-an-internship-at-mercedes-benz-uk\/\"},\"author\":{\"name\":\"Admin-Manajemen Bisnis\",\"@id\":\"https:\/\/www.its.ac.id\/mb\/#\/schema\/person\/530b0b8c18d5922094c57035913c46f6\"},\"headline\":\"Business Management ITS\u2019 Student Achievement in Completing An Internship at Mercedes-Benz, UK\",\"datePublished\":\"2025-02-11T04:07:11+00:00\",\"dateModified\":\"2025-02-11T04:07:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.its.ac.id\/mb\/en\/business-management-its-student-achievement-in-completing-an-internship-at-mercedes-benz-uk\/\"},\"wordCount\":228,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.its.ac.id\/mb\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.its.ac.id\/mb\/en\/business-management-its-student-achievement-in-completing-an-internship-at-mercedes-benz-uk\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.its.ac.id\/mb\/wp-content\/uploads\/sites\/47\/2025\/02\/rakha-Mercedes-Benz.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.its.ac.id\/mb\/en\/business-management-its-student-achievement-in-completing-an-internship-at-mercedes-benz-uk\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.its.ac.id\/mb\/en\/business-management-its-student-achievement-in-completing-an-internship-at-mercedes-benz-uk\/\",\"url\":\"https:\/\/www.its.ac.id\/mb\/en\/business-management-its-student-achievement-in-completing-an-internship-at-mercedes-benz-uk\/\",\"name\":\"Business Management ITS\u2019 Student Achievement in Completing An Internship at Mercedes-Benz, UK - 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