{"id":1522,"date":"2026-02-04T14:03:51","date_gmt":"2026-02-04T07:03:51","guid":{"rendered":"https:\/\/www.its.ac.id\/itspress\/?p=1522"},"modified":"2026-02-04T14:03:51","modified_gmt":"2026-02-04T07:03:51","slug":"konsep-dan-praktis-enterprise-resource-planning-dan-customer-relationship-management","status":"publish","type":"post","link":"https:\/\/www.its.ac.id\/itspress\/2026\/02\/04\/konsep-dan-praktis-enterprise-resource-planning-dan-customer-relationship-management\/","title":{"rendered":"Konsep dan Praktis Enterprise Resource Planning dan Customer Relationship Management"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-1523\" src=\"http:\/\/www.its.ac.id\/itspress\/wp-content\/uploads\/sites\/87\/2026\/02\/WhatsApp-Image-2026-02-04-at-13.57.38-230x300.jpeg\" alt=\"\" width=\"230\" height=\"300\" srcset=\"https:\/\/www.its.ac.id\/itspress\/wp-content\/uploads\/sites\/87\/2026\/02\/WhatsApp-Image-2026-02-04-at-13.57.38-230x300.jpeg 230w, https:\/\/www.its.ac.id\/itspress\/wp-content\/uploads\/sites\/87\/2026\/02\/WhatsApp-Image-2026-02-04-at-13.57.38-786x1024.jpeg 786w, https:\/\/www.its.ac.id\/itspress\/wp-content\/uploads\/sites\/87\/2026\/02\/WhatsApp-Image-2026-02-04-at-13.57.38-768x1001.jpeg 768w, https:\/\/www.its.ac.id\/itspress\/wp-content\/uploads\/sites\/87\/2026\/02\/WhatsApp-Image-2026-02-04-at-13.57.38-246x320.jpeg 246w, https:\/\/www.its.ac.id\/itspress\/wp-content\/uploads\/sites\/87\/2026\/02\/WhatsApp-Image-2026-02-04-at-13.57.38.jpeg 1007w\" sizes=\"(max-width: 230px) 100vw, 230px\" \/><\/p>\n<p>Penulis:<\/p>\n<p>Prof. Drs.Ec. Ir. Riyanarto Sarno, M.Sc., Ph.D.<\/p>\n<p>Riska Arinta Pratistari., S.Kom., M.Kom.<\/p>\n<p>Dr. Kelly Rossa Sungkono., S.Kom., M.Kom.<\/p>\n<p>Agus Tri Haryono, S.Kom., M.Kom.<\/p>\n<p>Kurnia Cahya Febryanto, S.Kom., M.Kom.<\/p>\n<p>&nbsp;<\/p>\n<p>386 halaman, 15.5 cm x 23 cm<\/p>\n<p>ISBN: xxx-xxx-xxx-xxx-x<\/p>\n<p>&nbsp;<\/p>\n<p>Sinopsis:<\/p>\n<p>Di era persaingan industri yang semakin ketat, kemampuan mengelola data secara terintegrasi bukan lagi sebuah pilihan, melainkan keharusan. Berangkat dari kebutuhan tersebut, buku ini disusun untuk pembelajaran Enterprise Resource Planning (ERP) dan Customer Relationship Management (CRM) secara menyeluruh, baik konsep maupun praktik. Pembahasan konsep memberikan landasan pemahaman mengenai integrasi proses bisnis, kemudian pemaparan modul-modul fungsional memandu pembaca memahami alur kerja operasional perusahaan secara detail. Skenario uji coba aplikasi juga dibahas secara komprehensif untuk memandu pemahaman implementasi sistem yang lebih nyata. Pada setiap bab disajikan penjelasan alur data dan fungsi teknis sehingga memudahkan Anda untuk memahami mekanisme kerja sistem secara utuh.<\/p>\n<p>&nbsp;<\/p>\n<p>Topik yang dibahas dalam buku meliputi:<\/p>\n<ul>\n<li>Konsep dasar dan arsitektur Customizable ERP serta pendahuluan mengenai sistem terintegrasi;<\/li>\n<li>Manajemen rantai pasok dan operasional, mencakup Inventory (pembelian, pengiriman, control stok), Manufacturing (pra-eksekusi hingga produksi), dan Transportation;<\/li>\n<li>Manajemen keuangan perusahaan, meliputi Account Payable, Account Receivable, Fixed Asset, Cash and Bank, hingga General Ledger untuk pelaporan keuangan;<\/li>\n<li>Manajemen hubungan pelanggan (CRM), mencakup Sales, Sales Force Automation (tren penjualan dan manajemen aktivasi), Marketing Automation, and Customer Support;<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Penulis: Prof. Drs.Ec. Ir. Riyanarto Sarno, M.Sc., Ph.D. Riska Arinta Pratistari., S.Kom., M.Kom. Dr. Kelly Rossa Sungkono., S.Kom., M.Kom. Agus Tri Haryono, S.Kom., M.Kom. Kurnia Cahya Febryanto, S.Kom., M.Kom. &nbsp; 386 halaman, 15.5 cm x 23 cm ISBN: xxx-xxx-xxx-xxx-x &nbsp; Sinopsis: Di era persaingan industri yang semakin ketat, kemampuan mengelola data secara terintegrasi bukan lagi [&hellip;]<\/p>\n","protected":false},"author":789,"featured_media":1523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[21,15],"tags":[],"class_list":["post-1522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buku-referensi","category-its-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Konsep dan Praktis Enterprise Resource Planning dan Customer Relationship Management - UPT ITS Press<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.its.ac.id\/itspress\/2026\/02\/04\/konsep-dan-praktis-enterprise-resource-planning-dan-customer-relationship-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Konsep dan Praktis Enterprise Resource Planning dan Customer Relationship Management - UPT ITS Press\" \/>\n<meta property=\"og:description\" content=\"Penulis: Prof. Drs.Ec. Ir. Riyanarto Sarno, M.Sc., Ph.D. Riska Arinta Pratistari., S.Kom., M.Kom. Dr. Kelly Rossa Sungkono., S.Kom., M.Kom. Agus Tri Haryono, S.Kom., M.Kom. 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